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At the end of this course, students will be able to:
• How Search Engine Optimization works and how it benefits businesses
• How to take advantage of web analytics and key search terms
• How to utilize KPIs, segmentation, and dashboards
• How to utilize A/B and multi-variant testing
• How to best use marketing automation
• How to utilize buying cycles, content strategies, and lead captures
• How to measure and adapt to consumer behaviors
• How to integrate marketing channels and supply chains
• Understand the purpose of paid search (pay-per-click) advertising
and conduct an audit of a PPC account
• Understand the difference between mobile and desktop ads and landing pages
• Understand how to optimize a landing page
• Understand the difference between search and display advertising
• Understand display ad formats and the importance of contextual advertising
• Understand conversion rates, and identify strategies for enhancing conversion rates
Price: $695.00


    Quantity:
    Digital marketing helps organizations promote and sell products and services through online marketing methods such as social media messaging, website ads, Facebook marketing campaigns, Google Adwords, and more. It's vital to develop a marketing strategy that keeps up with the technology. This Certificate in Digital Marketing, delivered through our school partners, covers the strategic issues, marketing methods and tactics, industry terminology, and best practices. Each of the nine courses in this suite offer examples, videos from industry-leading practitioners, interactive games, and review questions to ensure mastery of the material.
    Enroll through one of our accredited university or college partners today!

    Digital marketing is a beneficial tool for any business. It provides a digital forum for selling products or services to the masses.
    Module 1-Digital Marketing Strategy
    Module 2-Content Marketing
    Module 3-Social Media Marketing
    Module 4-Marketing Automation
    Module 5-Web Analytics
    Module 6-Search Engine Optimization (SEO)
    Module 7-Paid Search/Pay Per Click Advertising (PPC)
    Module 8-Mobile Marketing
    Module 9-Conversion Rate Optimization
    All required reference materials are provided with this program. Technical requirements:

    Internet Connection
    • Broadband or High-Speed (DSL, Cable, Wireless)
    Hardware Requirements
    • Processor - 2GHz Processor or Higher
    • Memory - 1 GB RAM Minimum Recommended

    Software Requirements
    • Operating Systems - Windows 7, 8 or 10; Mac OS x 10 or higher
    • Microsoft Office 2007, 2010 or 2013 or a Word Processing application to save and open Microsoft Office formats (.doc, .docx, .xls, .xlsx, .ppt, .pptx)
    • Internet Browsers - Google Chrome is highly recommended
    • Cookies MUST be enabled
    • Pop-ups MUST be allowed (Pop-up Blocker disabled)
    • Adobe PDF Reader
    American Marketing Association
    This class is an independent-study course. Students will have all the resources needed to successfully complete the course within the online material. A student helpdesk is available for technical support during the course enrollment.

    Product Type:
    Bundle
    Course Type:
    Professional Enrichment
    Level:
    Beginner
    Language:
    English
    Hours:
    40
    Duration:
    12 months
    Avg Completion:
    6 Months

      Get the support you need, when you need it

        • Our admissions advisors will help you identify career paths, accredited colleges, and funding solutions
        • Customer & Technical Support is available throughout your course experience via Live Chat, Phone, Email, and Text
        • Office hours are Monday through Friday, 8-5pm CT

      Stay on track to reach your completion goal

        • Scheduling and Time Management assistance tailored just for you
        • Active reminder notifications about important deadlines in your class
        • Join giveaway raffles for achieving course milestones

      Become Job-Ready: Career Training Programs ONLY

        • Take advantage of real-world experience outside of the classroom with an employer-based externship program
        • Work with a career counselor to schedule your certification exam (if applicable)
        • Complete an employer-ready resume with a career coach
        • Participate in live mock interviews and job guidance sessions

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