Certified Marketing Management: Digital Marketing Professional

Marketing &PR
Marketing and PR – when it comes to marketing in business, knowing about money isn’t the only aspect. In our course we will teach you the marketing tricks of big business and learn how to apply them to your brand or small business. The rules of marketing and strategies learned in our course will teach you about the pioneering of future marketing as well as a step-by-step action plan for using these marketing techniques to effectively communicate with buyers directly, raise visibility, and increase sales.
We will take the latest social media tools, marketing trends and apply them to real-life examples in your business to equal success. In our course you'll build your skills in each lesson and master cost-effective marketing strategies. We will look deep into newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn.
Whether you're new to advertising or looking for a refresher, this course will make you marketing pro. And by the time you're done, you'll have a personalized plan of action for increasing your sales—all on a shoestring budget.
This course is not only for business owners! In our course you will learn the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to help you build a marketing and PR strategy to grow any business.

Certificate in Digital Marketing
Digital marketing helps organizations promote and sell products and services through online marketing methods such as social media messaging, website ads, Facebook marketing campaigns, Google Adwords, and more. It's vital to develop a marketing strategy that keeps up with the technology. This Certificate in Digital Marketing covers the strategic issues, marketing methods and tactics, industry terminology, and best practices. Each of the nine courses in this suite offer examples, videos from industry-leading practitioners, interactive games, and review questions to ensure mastery of the material.

Global Marketing
The Global Marketing course reviews the essential skills for the practice of marketing in an international business context. It covers practical applications of marketing including: assessing the external environment; performing strengths-weaknesses-opportunities-threats (SWOT) analysis; conducting international market research; developing a marketing plan and budget; determining the global marketing mix (product, price, placement, and promotional strategies); and conducting competitor analysis.

Google Analytics
Google Analytics is the most popular web analytics software on the market. Whether in small business management or as part of a larger marketing effort, an understanding of how to design and execute campaigns in Google Analytics is becoming increasingly important for marketing success. This course will teach learners to use the application's tools to uncover marketing and sales data, attract web traffic, increase conversions, and create targeted marketing campaigns. The material assumes no prior knowledge of web analytics.

Digital Marketing Strategy
Intro to Digital Marketing Strategy
Integrating Digital Marketing
The 5 Stages of a Digital Marketing Strategy
How Elements of Digital Marketing Address Strategic Needs
The Customer Journey and Digital Marketing
How Web Design can enable Digital Marketing
Research, Plan, Execute, Measure and Analyze/Adjust
Ethical and Legal Issues in Digital Marketing
Digital Marketing Strategic Plans


Introduction to Search Engine Optimization
Intro to Search Engine Optimization and Digital Marketing
Origins of the World Wide Web and Search Engines
The Business of SEO
SEO as a Profession
Intro to Web Development
Comparing Search Engines
Keyword Research: Identifying How People find your Website.
Mobile Web and SEO
Personalization and Local Search
On-Page SEO

Social Media Marketing
Business Social Media
Social Media Strategies
Cybersocial Tools
Content Marketing
Marketing Strategies
Using Twitter as a Marketing and Networking Tool
Advertising and selling on Facebook.
Promoting Yourself and Your Business with LinkedIn
Marketing with Pinterest
Telling your story with Snapchat
Using TikTok for Brand Promotion

Content Marketing
What is Content Marketing
Content Marketing vs Social Media Marketing and SEO
What Kind of Content
Who Calls the Shots
Content Marketing Plan
The Conversion Funnel
Content Marketing Strategy
Influencers
Criteria for Identifying Influencers
Managing Influencer Relations

Paid Search (PPC)
Overview
PPC
Advertising
Analysis
Implementation

Conversion Rate Optimization
What is Conversion?
Measuring Conversion Rate
Funneling Conversion into your business model
List Management
The CRO Process
Research
Hypothesis
Prioritize

Mobile Marketing
What is Mobile Marketing
Mobile Devices
Who Calls the Shots
Rules and Regulations
Finding Mobile Users
Mobile Websites
Mobile Advertisements
Location-Based Services

Marketing Automation
What is Marketing Automation
Marketing Automation
Data Capture
Storage
Management

Web Analytics
What is Web Analytics
Web Analytics Basic
Planning & Strategy
Web Analytics Research & Analysis

Marketing & PR
How the old rules of Marketing & PR are Ineffective.
The New Rules of Marketing & PR
Social Media & Target Audience
Content-Rich Website
Marketing & PR in Real Time
Artificial Intelligence & Machine Learning
Building Your Marketing Plan
Growing your Business
Strategies for Creating Awesome Content
Social Networking as Marketing
Newsjacking for Media

Global Marketing
Evaluating Market Threats and Opportunities
The Global Marketing Plan: Research
The Global Marketing Plan: Market Selection
The Global Marketing Plan: Market Strategy
The Global Marketing Plan: Marketing Budget
The Marketing Mix: Product
The Marketing Mix: Price
The Marketing Mix: Promotion
The Marketing Mix: Placement

Google Analytics
What is Google Analytics
Web Analytics and Data Collection
Web Analytics and Google Analytics
Basic Principles of Google Analytics
Account Setup and Tracking Code
Dashboard vs Reports
Key Metrics and Tools
Segmentation
Goals vs Conversion

All required reference materials are provided with this program. Technical requirements:

Internet Connection
• Broadband or High-Speed (DSL, Cable, Wireless)
Hardware Requirements
• Processor - 2GHz Processor or Higher
• Memory - 1 GB RAM Minimum Recommended

Software Requirements
• Operating Systems - Windows 7, 8 or 10; Mac OS x 10 or higher
• Microsoft Office 2007, 2010 or 2013 or a Word Processing application to save and open Microsoft Office formats (.doc, .docx, .xls, .xlsx, .ppt, .pptx)
• Internet Browsers - Google Chrome is highly recommended
• Cookies MUST be enabled
• Pop-ups MUST be allowed (Pop-up Blocker disabled)
• Adobe PDF Reader

Professional Certified Marketer® in Marketing Management. This is the pioneer certification from the AMA trusted by hundreds of professionals with a new name that better shows the world your area of expertise. You can complete the training on your own time and the PCM Marketing Management is open to any professional serious about becoming a stand-out marketer. This certification is based on a Body of Knowledge that covers fundamental marketing topics like planning, strategy, global marketing, ethics, analytics, research, behavior, branding, pricing, distribution, digital and social media marketing, and more.

While there are no eligibility requirements at this time, we find that PCM® candidates have more success if they have the following minimum level of education or experience:
-Bachelor’s degree and four years of professional marketing experience
-Master’s degree and two years of professional marketing experience
-7 years of professional marketing experience

The test is given online and is made up of multiple-choice questions. You’ll have three hours to complete it. To pass, you must receive an overall score ?of 80% or higher and it is not required that you achieve a specific score in each domain. You will receive your scores immediately after completing the exam, including a breakdown by domain. Your registration for the exam will include three exam attempts that must be completed within one year of registration. If you are unsuccessful in passing the exam, you must wait a minimum of 15 days between exam attempts.

This class is an independent-study course. Students will have all the resources needed to successfully complete the course within the online material. A student helpdesk is available for technical support during the course enrollment.