Marketing and PR – when it comes to marketing in business, knowing about money isn’t the only aspect. In this course, offered by our accredited school partners, you will learn the marketing tricks of big business and how to apply those tricks to your brand or small business. The rules of marketing and strategies learned in our course will teach you about the pioneering of future marketing as well as a step-by-step action plan for using these marketing techniques to effectively communicate with buyers directly, raise visibility, and increase sales.
We will take the latest social media tools, marketing trends and apply them to real-life examples in your business to equal success. In our course you'll build your skills in each lesson and master cost-effective marketing strategies. We will look deep into newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn.
Whether you're new to advertising or looking for a refresher, this course will make you marketing pro. And by the time you're done, you'll have a personalized plan of action for increasing your sales—all on a shoestring budget.
This course is not only for business owners! In our course you will learn the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to help you build a marketing and PR strategy to grow any business. Enroll through one of our accredited university or college partners today!
Marketing & PR Module 1
How the Web Has Changed the Rules of Marketing/PR and Web-based Communications to Reach Your Buyers Directly
In module one we will be discussing how the old rules of Marketing & PR have changed and what this means for us today. The new rules of Marketing & PR will be introduced and we will apply them to how we can reach potential buyers and current clients directly. Social media will also be looked at this week as well as the various other forms of web-based communications.
How the Old Rules of Marketing & PR are Ineffective
The New Rules of Marketing & PR
Social Media, Forums and Wiki’s
Blogs, Audio and Video
News Releases
Marketing & PR Module 2
Action Plan for Harnessing the Power of the New Rules
We will go more into depth in module two as we explore our marketing options and build our Marketing & PR plan. Some marketing efforts can be helpful to your business/brand, but others can be harmful. This is why we must develop a plan and analyze it. In addition, we’ll learn why it is important to connect with buyers and what keeps them coming back, all within the new rules of Marketing & PR.
Building your Marketing & PR Plan
Developing Thought Leadership Content
Effective Writing for Marketing
Buying Process
Marketing Models
Marketing & PR Module 3
Mobile Marketing and Web Content for Marketing
In module three get ready to hit the web as we explore why having the right tools on your site matter for marketing. We will discuss all the areas that perhaps many don’t think they need; from QR codes to videos, we will cover the in’s and outs of web content and how to use it when marketing your business or brand.
Why QR Codes are a Great Marketing Tool
Using Social Networking Sites to Your Marketing Advantage
Optimizing Social Networking Pages
Do’s and Don’ts of Blogging and How to Reach an Audience
Videos and Podcasts
Marketing & PR Module 4
News Releases and Search Engine Marketing
In our final module, news is where we will focus our time. I bet many don’t realize that there are many useful marketing tools just sitting in the news media. The web has changed the way we deliver the news and for PR professionals it is important to understand the basics of how news releases affect our business and brand if not done correctly. We will also focus sometime in the world of Google and how PR professionals use this well-known site as the top in search engine optimization (SEO). We will close our course out with how to apply all we have learned and changing our mindset, facing our fears and getting the help you need to be successful.
Developing a News Release Strategy for Your Business
Best Practices and Publishing News Releases
Making the First Page on Google
Search Engine Optimization
Managing Your Fears in Marketing & PR
All required reference materials are provided with this program. Technical requirements:
Internet Connection
• Broadband or High-Speed (DSL, Cable, Wireless)
Hardware Requirements
• Processor - 2GHz Processor or Higher
• Memory - 1 GB RAM Minimum Recommended
Software Requirements
• Operating Systems - Windows 7, 8 or 10; Mac OS x 10 or higher
• Microsoft Office 2007, 2010 or 2013 or a Word Processing application to save and open Microsoft Office formats (.doc, .docx, .xls, .xlsx, .ppt, .pptx)
• Internet Browsers - Google Chrome is highly recommended
• Cookies MUST be enabled
• Pop-ups MUST be allowed (Pop-up Blocker disabled)
• Adobe PDF Reader
This class is an independent-study course. Students will have all the resources needed to successfully complete the course within the online material. A student helpdesk is available for technical support during the course enrollment.
Marketing & PR FAQs
To request more information, you can contact us via online chat, our website contact
form, or toll free at
1-855-201-6910.
Online courses are accessible 24/7/365 and self-paced, allowing you to progress at your own pace on your own schedule. They can be taken from anywhere in the world from the comfort of your own home. Classroom courses have a set schedule of the days and times the courses will be held, and you must attend during those specific times.
Find out if online learning is right for you by contacting our team of registration advisers. Our team is available to answer any of your questions about taking an online course before you commit to enrolling. We will walk you through what to expect to ensure you are making the right decision. You can contact a registration adviser today via online chat, our website contact
form, or toll free at
1-855-201-6910.
No, you are not required to have a diploma or higher education degree to enroll in an online course. However, some occupations may require minimum educational thresholds for employment or certification. For more information on your desired career requirements, please contact us via online chat, our website contact
form, or toll free at
1-855-201-6910
To take an online course, you will need to have access to an internet connection and an internet ready device such as a laptop, PC, or tablet. For course specific requirements, please visit the course page or contact a registration adviser today.
Our courses are developed with multiple formats including text, audio, video, and interactivity. Our courses also include multiple resources and tools which can include flashcards, games, activities, and more.
No, you can take the online courses from anywhere in the world.
We participate in several financial assistance options including third party funding, both military and non-military. To request more information on the financial assistance options available and check your eligibility, contact us via online chat, our website contact
form, or toll free at
1-855-201-6910.
Duration is the amount of time you will receive access to your course. Durations vary by course and range between 1 month and 12 months. If you complete your course before your duration ends you will continue to have access to your course until the duration period ends.
Many of our career training programs include certification vouchers. This means that at the successful completion of your course, at no additional charge, you will receive an exam voucher for the corresponding industry certification. This voucher will allow you to register and sit for the appropriate certification exam to obtain your industry credential.
Our online courses are open enrollment, so you can start immediately. If you are using any third-party funding to cover your course tuition, your start date may be a future date determined by your funding program.
Once enrolled, you will be assigned a client adviser who will provide you with customer and technical support. Your client adviser will supply you with your course access information, any needed materials, and be available to answer any questions you have during your training experience. They will regularly check-in with you to monitor your progress and assist you with staying on track. You will also be assigned to a course mentor who will provide curriculum support throughout your training. Your mentor is available to answer any questions you have on your course curriculum, will monitor your progress and understanding of the curriculum, and may give assignments or quizzes.
If you experience any trouble accessing your course including technical issues or lost login credentials, please contact your client adviser at
helpdesk@worldeducation.net.
We strive to provide a fully online experience for students however some of our training courses include physical materials or equipment. Courses that have materials shipped directly to students will be shipped within 7 business days of registration. Some training courses have material for different sections and these courses may require multiple shipments as you completed stages of your course.
Our goal for students is to successfully complete their training course and achieve their career goals. We understand that extenuating circumstances can interfere with your ability to complete your course in the duration given. Because of this we have free or low-cost extensions available for our courses upon request. To discuss or request an extension please contact your client adviser at
helpdesk@worldeducation.net.
Upon successful completion of your course and fulfillment of any outstanding financial obligations, you will receive your certificate of completion. Certificates are provided to you within 30 days of completion. Your certificate will validate the training course you completed with a stamp of completion.
Students that successfully complete our career training programs are assigned a career development adviser who will coordinate placement at a local externship or hands on opportunity. These opportunities are optional and may vary based on availability and occupation. Your career development adviser will also provide job search services such as: resume building, mock interviews, job opportunity resources, and more. Our professional enrichment courses do not come with a career adviser or career services.