When we think of marketing, we typically think of the activities that a for-profit company engages in. However, marketing is an important function for nonprofit organizations as well. Marketing is the way that nonprofits determine the needs of their clients and their donors. As in the for-profit world, nonprofit marketing includes advertising, promotion, public relations, and customer relationship management. This course, offered by our accredited school partners, examines how nonprofits use marketing to publicize their mission and to gather contributions of time and money. The course also discusses marketing planning in the nonprofit organization. Enroll through one of our accredited university or college partners today!
After completing this course, you should be able to:
Define what marketing is within the nonprofit environment
Explain the service-intensive nature of nonprofit program activities
Explain how the marketing mix is expanded for service products (the Three Ps of Services Marketing)
Describe the importance of customer satisfaction and how expectations play a role in satisfaction with service products
Discuss the role of ethics in nonprofit marketing
Describe the importance of a nonprofit marketing plan
Describe how target markets can be identified for donors
Explain how new service products are developed by nonprofits
All required reference materials are provided with this program. Technical requirements:
Internet Connection
• Broadband or High-Speed (DSL, Cable, Wireless)
Hardware Requirements
• Processor - 2GHz Processor or Higher
• Memory - 1 GB RAM Minimum Recommended
Software Requirements
• Operating Systems - Windows 7, 8 or 10; Mac OS x 10 or higher
• Microsoft Office 2007, 2010 or 2013 or a Word Processing application to save and open Microsoft Office formats (.doc, .docx, .xls, .xlsx, .ppt, .pptx)
• Internet Browsers - Google Chrome is highly recommended
• Cookies MUST be enabled
• Pop-ups MUST be allowed (Pop-up Blocker disabled)
• Adobe PDF Reader
This course provides students with qualified support professionals to guide them through their learning experience. The student support team is available to answer any questions a learner may have including questions on course content, course material, certifications, and registration or enrollment questions. Support advisers also monitor the progress of learners to ensure training retention and program advancement.
Principles of Marketing for Nonprofit Organizations FAQs
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