Social Media Strategist with Search Engine Marketing

Social media is now a necessary part of any organization's marketing, sales, recruiting, or public relations initiatives. Organizations that use social media effectively create long-term brand advocates from social media followers; while others spend their time in crisis management. In this program, offered by our accredited school partners, you'll learn how to move any organization from crisis management to social media success. By using today’s hottest social media platforms you are able to build the powerful personal brand that gets you what you want. From Facebook to Pinterest to video sharing, this class will teach you the techniques and ideas that are practical, easy, and effective for your brand. Networking and social media is a business tool that needs to be utilized, but do you know how to properly use it to fit your brand? We will teach you to choose today’s best social media tools for your personal goals, make the most of Facebook, LinkedIn, and Twitter—and leverage new platforms like Pinterest and Google+, build a personal brand campaign and measure the success of your social media branding. Social media has created an opportunity for businesses everywhere to promote and grow with just a simple push of a button. Whether you consider yourself a social media novice or a seasoned veteran, this class will give you a solid foundation and understanding of what social media is and how you can use it to grow your business. You'll learn about the most popular social media platforms—Facebook, Twitter, LinkedIn, Pinterest, and Google+—and study secrets for using them to promote your business.
This Search Engine Marketing program is designed to address the skyrocketing need for qualified search engine marketing professionals in this challenging and rewarding field. Search engine marketing has become a primary marketing tool to connect with the millions of people who use search engines like Google, Yahoo! and Bing to locate products and services of every type. Search engine marketing encompasses a wide variety of techniques and as a certified search engine marketer; you'll be responsible for selecting the ones which best suit your client's needs and budgets.

Course outline:
Social Media Marketing Module 1 - An Introduction to Social Media
Social Media Marketing Module 2 - Meet the Social Media Networks
Social Media Marketing Module 3 - Blogs and Other Networks Worth Using
Social Media Marketing Module 4 - Taking Action and Using What You Have Learned

Search Engine Marketing Module 1 - Basics of Optimization
Search Engine Marketing Module 2 - Advanced Optimization
Search Engine Marketing Module 3 - Basic of Pay Per Click Marketing
Search Engine Marketing Module 4 - Advanced Pay Per Click Marketing
Search Engine Marketing Module 5
Elective Choice:
1. Web Site Copywriting
2. Web Site Usability
3. Article Marketing & Distribution
4. Copywriting for PPC

Enroll through one of our accredited university or college partners today!

Digital Marketing
• Content Marketing
• Conversion Rate Optimization
• Digital Marketing Strategy
• Marketing Automation
• Mobile Marketing
• Paid Search (PPC)
• Search Engine Optimization
• Social Media Marketing
• Web Analytics

Social Media Marketing
• Importance of Social Media and Marketing with Facebook
• Marketing with YouTube, Instagram, Twitter, Pinterest
• Marketing with Snapchat, LinkedIn, Google+, Reddit
• Marketing with Tumblr, Quora, Periscope, Goodreads, Flickr

Principles of Marketing:
• Introduction To Marketing
• Strategic Planning
• Analyzing The Business Environment
• Market Research and Intelligence
• Market Analysis and Strategy
• Consumer Behavior
• B2B Marketing
• Product Development & Management
• Services Marketing
• Integrated Marketing
• Communications (IMCs)
• Pricing
• Marketing Channels and Supply Chains

All required reference materials are provided with this program. Technical requirements:

Internet Connection
• Broadband or High-Speed (DSL, Cable, Wireless)
Hardware Requirements
• Processor - 2GHz Processor or Higher
• Memory - 1 GB RAM Minimum Recommended

Software Requirements
• Operating Systems - Windows 7, 8 or 10; Mac OS x 10 or higher
• Microsoft Office 2007, 2010 or 2013 or a Word Processing application to save and open Microsoft Office formats (.doc, .docx, .xls, .xlsx, .ppt, .pptx)
• Internet Browsers - Google Chrome is highly recommended
• Cookies MUST be enabled
• Pop-ups MUST be allowed (Pop-up Blocker disabled)
• Adobe PDF Reader

The purpose of the NISM certification exams are to assess candidates’ knowledge in the six content domains of general social media practitioners as defined by the current NISM Industry Advisory Committee (IAC) social media vocation studies.
The minimum qualifications to sit for the NISM SMS certification exam are a minimum of 2 years of business experience related to social media, candidates with experience in community management, social media management or related vocations are ideal candidates for the SMS certification. However, all applicants who have at least 2 full years of business experience related to social media in their application will be allowed to sit for the exam.
Each state may have additional licensing requirements, be sure to research your states requirements for employment by visiting your states occupation board.

This class is an independent-study course. Students will have all the resources needed to successfully complete the course within the online material. A student helpdesk is available for technical support during the course enrollment.